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Storymaker and econet china publish first-ever Green Media directory for China Send Print

Description

Storymaker GmbH and econet china have published the first-ever directory of "green media" in China. It offers the latest overview of media which cover environmental issues, with a particular focus on print and online media. The Green Media directory is divided into three sections: building, environmental technologies and energy. It is aimed at anyone looking for an overview of publications that focus on topics in environmental technology.

 

The publication of the handbook comes at a time of growing concern and awareness of environmental issues in China. Chinese companies seek practical ways to solve their own environmental challenges and reduce their carbon emissions. Using more "green" technology is seen as an important way to help them reach this goal. As a leading industrial nation, Germany is widely viewed as a front-runner in developing cutting-edge environmental technologies. Yet the efforts of these companies to inform the Chinese public and business community about their know-how are often hindered by a lack of knowledge about the right communication and marketing channels. The directory aims to close the gap.

 

The Green Media directory is aimed at marketing and PR professionals of German companies. By gaining an overview of the "green" media landscape in China, companies will be better positioned to strategically promote their technologies in China in the future.

 

The directory is free of charge and can be downloaded below as a PDF file.

 

 

Language

English

Publish Date

Monday, 04 January 2010